State Tax Department officers posing as customers have uncovered alleged GST evasion by a firm accused of selling taxable wellness and lifestyle packages as exempt naturopathy services. The business, operating under the name Go Nature, recorded transactions exceeding ₹25 crore during the period examined and has deposited ₹1.19 crore as the investigation continues.
Undercover Team Examines Business Model
Officials said the firm claimed that its activities qualified as fully tax-exempt healthcare services and consequently did not pay the applicable tax despite generating substantial revenue over the past two financial years.
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Department records show that the company declared services worth approximately ₹5.15 crore during the 2024–25 financial year and more than ₹20.36 crore during 2025–26. The turnover and absence of corresponding tax payments prompted officials to examine the nature of its operations.
A special team enrolled in membership programmes, attended webinars and workshops, and interacted with company representatives while posing as ordinary customers. The exercise was intended to determine whether the services met the criteria for exempt healthcare activities.
Investigators found that the firm was primarily offering wellness coaching, dietary guidance, fitness counselling and lifestyle modification programmes. These activities were allegedly presented as naturopathy-based healthcare services to claim exemption from GST.
Premium Memberships Offered Lifestyle Services
Officials said customers were offered Silver, Gold and Diamond membership packages that included diet charts, online consultations, fitness guidance and lifestyle management programmes.
The department found no clinical establishment operating at the premises and no evidence of a conventional doctor-patient relationship associated with recognised healthcare services. Investigators said the operation instead followed a coach-client model centred on wellness and personal development.
Authorities believe the packages fall within taxable wellness and consultancy services rather than exempt medical treatment. During the inspection, officials sought medical records, prescriptions, treatment histories and evidence of professional healthcare services, but the firm’s representatives allegedly failed to provide satisfactory documentation.
Investigators also identified inconsistencies in the firm’s billing practices. Businesses providing exempt healthcare services generally issue bills of supply, but the firm was allegedly issuing tax invoices while claiming complete tax exemption.
Firm Deposits ₹1.19 Crore as Inquiry Continues
Based on the evidence collected, tax authorities concluded that the services did not qualify for the exemption claimed by the firm and initiated an assessment of its tax liability.
The business subsequently deposited ₹1.19 crore with the department. Officials said this was an initial payment and may not represent the final liability, which will be determined after the investigation is completed.
Authorities are examining the firm’s financial records, membership structures, billing practices and tax filings. The final tax demand and any penalties or legal proceedings will depend on the outcome of the review.
