How Facebook & Instagram Fight Hate Speech, Harassment & Nudity Using Artificial Intelligence

Ever thought what do social media giants do about hate speech, fake news or objectionable content being uploaded on their platform. Facebook and Instagram claim with the use of advance Artificial Intelligence (AI) they have been able to detect and delete millions of content.

Facebook and Instagram are out with their ‘Community Standards Enforcement Report’ for Q4 between October-December. The report shows  26.9 million pieces of hate speech content and 6.3 million pieces of bullying and harassment content were removed from Facebook.

HIGHLIGHTS OF THE REPORT

Action Taken By Facebook in Q4:

·         6.3 million pieces of bullying and harassment content, up from 3.5 million in Q3 due in part to updates in technology to detect comments. 

·         6.4 million pieces of organized hate content, up from 4 million in Q3.

·         26.9 million pieces of hate speech content, up from 22.1 million in Q3 due in part to updates in technology in Arabic, Spanish and Portuguese

·         2.5 million pieces of suicide and self-injury content, up from 1.3 million in Q3 due to increased reviewer capacity

Action Taken By Instagram in Q4:

·         5 million pieces of bullying and harassment content, up from 2.6 million in Q3 due in part to updates in technology to detect comments  

·         3,08,000 pieces of organized hate content, up from 2,24,000 in Q3

·         6.6 million pieces of hate speech content, up from 6.5 million in Q3

·         3.4 million pieces of suicide and self-injury content, up from 1.3 million in Q3 due to increased reviewer capacity

In its report, Facebook said that this quarter, hate speech prevalence dropped from 0.10-0.11% to 0.07-0.08%, or 7 to 8 views of hate speech for every 10,000 views of content. The prevalence of violent and graphic content also dropped from 0.07% to 0.05% and adult nudity content dropped from 0.05-0.06% to 0.03-0.04%. 

Improvements in AI in areas where nuance and context are essential, such as hate speech or bullying and harassment, helped the internet giant better scale our efforts to keep people safe.

 “Our proactive rate, the percentage of content we took action on that we found before a user reported it to us, improved in certain problem areas, most notably bullying and harassment. Our proactive rate for bullying and harassment went from 26% in Q3 to 49% in Q4 on Facebook, and 55% to 80% on Instagram,” Facebook said.

Facebook said it is slowly continuing to regain content review workforce globally, though they anticipate their ability to review content will be impacted by COVID-19 until a vaccine is widely available.