Monetizing Reels to Introducing NFTs: 10 Key Points From Mark Zuckerberg’s Announcement For Meta Expansion

Mark Zuckerberg, the founder and CEO of Meta, the parent company of Facebook, Instagram and WhatsApp, has announced the expansion of features for users on the social media platforms with a focus on monetizing options for content creators in the Metaverse.

1.     Meta is rolling out more ways for creators to make money on Facebook and Instagram — and sharing updates that will help creators build for the metaverse.

2.     The Social Media giant is heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen.

3.     More money straight to creators: Meta will hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin.

4.     Interoperable Subscriptions: The company is letting creators give their paying subscribers on other platforms access to subscriber-only Facebook Groups.

5.     Facebook Stars: It is opening them up to all eligible creators so more people can start earning from their Reels, live, or VOD videos.

6.     Monetizing Reels: Meta is opening up the Reels Play Bonus program to more creators on Facebook soon and letting creators cross-post their Instagram Reels to Facebook and monetize them there too.

7.     Creator Marketplace: The company is testing a set place on Instagram where creators can get discovered and paid, and where brands can share new partnership opportunities.

8.     Digital Collectibles: Meta is expanding our test so more creators around the world can display their NFTs on Instagram.

9.     Meta will bring the NFT feature to Facebook soon too — starting with a small group of US creators — so people can cross-post on Instagram and Facebook.

10.   The tech giant will also test NFTs in Instagram Stories with SparkAR soon.

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