Lucknow: The Uttar Pradesh Real Estate Regulatory Authority (UP RERA) has adopted a strict approach against misleading promotions of real estate projects and advertisements of unregistered schemes on social media platforms. Instead of taking action against influencers promoting such projects, RERA will now hold the concerned builders and developers directly responsible for false claims, incorrect information, and promotion of projects without mandatory registration.
UP RERA Chairman Sanjay Bhoosreddy, while releasing the half-yearly report for 2026 on Thursday, said that the authority would closely monitor the promotion of real estate projects on social media platforms. He said influencers generally do not promote projects without commercial benefits, and therefore the responsibility for misleading promotions would lie with the builders and developers behind such campaigns. RERA will also seek details of social media accounts and promotional activities through coordination with the concerned central government department.
According to the RERA report, 143 new real estate projects were registered in Uttar Pradesh between January and June 2026. These projects are expected to include 46,049 residential units, with an estimated investment of around ₹31,952 crore in the state’s real estate sector. The authority said the increasing number of registered projects reflects growing confidence among investors and homebuyers in the state’s property market.
The regional data showed that Lucknow topped the list in terms of new project registrations during the first half of the year, with 37 projects being registered. It was followed by Gautam Buddh Nagar with 27 projects and Ghaziabad with 19 projects. Agra and Mathura registered 10 projects each, while Varanasi recorded seven new projects. Jhansi, Barabanki, Bareilly and Prayagraj registered three projects each. However, Gautam Buddh Nagar continued to remain the leading district in terms of overall investment and the number of residential units.
The RERA report highlighted that premium and luxury housing projects continue to attract significant investment in the National Capital Region (NCR). At the same time, residential and commercial projects outside NCR are also expanding rapidly. Officials said that with the growth of the real estate sector, monitoring mechanisms are being strengthened to protect the interests of homebuyers.
The authority also reported progress in resolving disputes between homebuyers and developers. Through RERA benches, 3,237 cases involving disputes worth around ₹1,958 crore were resolved. The conciliation forum settled 1,648 cases involving ₹657 crore, while online mediation helped resolve disputes worth ₹3,417.42 crore involving 6,673 allottees through mutual agreements.
RERA data showed that 197 projects were registered in 2023, 259 in 2024 and 308 in 2025. During these three years, a total of 2,09,638 residential units entered the market. With the addition of 46,049 units from the first half of 2026, the total number of residential units increased to 2,55,687.
UP RERA also highlighted measures taken to provide relief to homebuyers. During the last six months, the authority helped return ₹2,173.78 crore to buyers in 8,212 cases. With assistance from district administrations, ₹1,623 crore was returned to bank accounts in 6,411 cases, while settlements with builders helped 1,801 allottees recover ₹550.50 crore.
Chairman Sanjay Bhoosreddy said that trust among homebuyers and investors in Uttar Pradesh’s real estate sector is steadily increasing. He added that strict action against unregistered projects and enhanced monitoring of social media promotions are part of ongoing efforts to safeguard buyers’ interests and bring greater transparency to the real estate market.
About the author — Suvedita Nath is a science student with a growing interest in cybercrime and digital safety. She writes on online activity, cyber threats, and technology-driven risks. Her work focuses on clarity, accuracy, and public awareness.
