Despite 22 crore demat accounts, active investment advisors are scarce. SEBI's upcoming 'SEBI SETU' platform will simplify registration, compliance, and training, ensuring quality guidance for investors and market transparency.

SEBI to Soon Launch Dedicated Platform for Investment Advisors

The420.in Staff
4 Min Read

With a growing number of investors in the country, the shortage of investment advisors has become an increasingly serious issue. In response, SEBI (Securities and Exchange Board of India) is set to launch a digital platform aimed at providing investment advisors with guidance on registration procedures and regulatory compliance.

Platform Launch Timeline and Objectives

Officials indicate that the platform could be launched within this month. Its primary objective is to offer regulatory guidance and simplify the registration process for investment advisors. A source stated, “This platform will be similar to the one developed for foreign portfolio investors and is expected to go live soon.”

Currently, despite more than 22 crore demat account holders, the number of registered investment advisors is less than a thousand, and the number of actively working advisors is even lower. Many advisors hesitate to register due to the complexities of compliance and legal processes. The proposed platform is expected to provide clear guidance on the entire registration and compliance journey.

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SEBI Chairman’s Vision for SEBI SETU

Last month, at an event, SEBI Chairman Tuhin Kanta Pandey said that “SEBI SETU” is being developed to offer end-to-end, simple guidance for investment advisors—from registration to ongoing compliance. He also mentioned that the digital platform will provide advisors with training and support on compliance processes, making registration and maintaining their registered status easier.

Benefits for Investors and Advisors

Experts believe this move is essential for investor protection and financial transparency. Currently, due to the shortage of qualified investment advisors, many small and medium investors are deprived of proper guidance. The new platform will benefit both new investors and advisors, offering accurate and expedited guidance on regulatory processes.

SEBI’s goal is not just to increase the number of advisors but also to ensure quality and professional competence. The platform will include features like registration status tracking, regular reporting, and compliance checklists, enabling advisors to access all necessary compliance information at a single location.

Analysts say that the digital platform will speed up training, registration, and ongoing monitoring for investment advisors. Additionally, the initiative will strengthen investor confidence and financial transparency in the market.

This move comes at a time when the number of investors in India is rapidly increasing, but the shortage of qualified and trained advisors could impact financial decision-making. Through the new platform, advisors will be able to complete registration, training, and compliance in a shorter time, ensuring protection of investor interests and maintaining the stability of financial markets.

Moreover, the platform will also guide smaller investors, helping them choose safe and precise investment options. SEBI’s initiative is seen as a step toward enhancing both investor protection and financial inclusion.

In conclusion, SEBI SETU is expected to be a powerful tool for investment advisors. It will not only simplify the registration process but also assure investors that they are making their investments through legally registered and certified advisors.

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