Brussels | Members of the European Parliament (EU) on Wednesday backed a proposal to ban AI apps that generate unauthorized sexual images or deepfakes. The proposal is part of ongoing efforts to amend Europe’s AI Act and will go to a parliamentary vote on March 26.
The proposal aims not only to strengthen technical oversight but also to regulate the social and ethical impact of AI applications. Lawmakers emphasized that protecting citizens’ safety and privacy must remain a priority. The move mirrors the recent EU-wide measures to curb Child Sexual Abuse Content, establishing clear control over AI-generated sexual material.
Lead negotiator in the parliament, Michael McNamara, said, “This ban aligns with citizens’ expectations. Regulating nudification apps is a pressing need today. The vote will reveal the extent of consensus behind the proposal.”
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Recent controversies, including the production of sexual content on X by Elon Musk’s xAI chatbot Grok and intimate deepfakes, have triggered regulatory scrutiny across Europe and Asia. These incidents highlighted the societal and ethical risks posed by uncontrolled AI applications.
Lawmakers also supported postponing certain rules for high-risk AI systems until December 2 next year, citing that standards may not be finalized by August 2, which could create uncertainty for businesses. EU member states backed this delay to ensure practical and clear implementation of the rules.
Experts noted that phased implementation of the AI Act will ensure transparency and accountability. Initially, risk assessments and control standards will be established, followed by heightened monitoring of high-risk applications. This approach is intended to prevent misuse, privacy breaches, and broader social harm.
Legal analysts said the proposal provides the EU an opportunity to set a global ethical example in technology governance. It also obliges companies and AI developers to maintain accountability in their services.
Following the parliamentary vote, lawmakers and EU governments will need to negotiate and reach consensus on amendments. The aim is to make the AI Act effective and practical, maintaining a balance between technological innovation and citizen safety.
Cybersecurity specialists warned that lack of effective controls over uncontrolled AI applications could increase societal and legal challenges. The proposal sends a strong signal that the EU prioritizes AI security, privacy, and ethics.
The measure not only ensures citizen protection but also communicates a clear message on responsible and ethical use of AI technology in Europe. In the coming months, detailed discussions with EU governments and the tech industry are expected, aiming to strengthen AI Act enforcement and compliance.
About the author — Suvedita Nath is a science student with a growing interest in cybercrime and digital safety. She writes on online activity, cyber threats, and technology-driven risks. Her work focuses on clarity, accuracy, and public awareness.
