Apple’s newly released annual App Store Fraud Analysis Report offers an in-depth look at the company’s ongoing battle against cyber fraud. Over the last five years, Apple has thwarted fraud attempts worth nearly $9 billion (approximately ₹77,000 crore), saving users from phishing, financial scams, and harmful apps. In 2024 alone, the company stopped $2 billion worth of fraud, signaling an increasing scale and sophistication of threats on digital platforms.
The company attributes its success to advanced fraud detection systems, stringent review processes, and robust security protocols that prevent malicious apps from ever reaching users. With the App Store operating in 175 countries, Apple’s ecosystem remains one of the most globally trusted platforms for downloading and purchasing digital content.
Millions of Suspicious Apps and Accounts Eliminated
Apple’s focus on proactively eliminating threats was evident in 2024 when the company terminated 1.46 lakh (146,000) developer accounts involved in fraudulent or suspicious activity. Additionally, 1.39 lakh (139,000) user accounts flagged for shady behavior were also removed. The company’s security infrastructure quickly identifies and tracks rule violations, including apps trying to mimic legitimate brands or manipulate App Store guidelines.
Moreover, the company blocked 10,000 unauthorized apps masquerading under well-known titles. These apps were engineered to mislead users into downloading malware or sharing sensitive payment details. This vigilance ensures that the App Store continues to function as a safe environment for over a billion Apple users worldwide.
77 Lakh Apps Reviewed in 2024; 19 Lakh Rejected
Apple’s strict app review process remains a critical defense mechanism against cybercrime. In 2024, the company reviewed a staggering 77 lakh (7.7 million) apps submitted for inclusion on the App Store. Out of these, over 19 lakh (1.9 million) apps were rejected for failing to meet Apple’s quality, security, or policy standards.
This rigorous review process helps filter out apps that do not comply with privacy guidelines, attempt to mislead users, or include hidden malicious code. Apple’s use of machine learning, manual reviews, and real-time threat intelligence ensures that the App Store remains several steps ahead of bad actors trying to exploit the platform.
Apple’s fraud prevention initiatives underscore the importance of proactive and tech-driven security measures in today’s digital world. With billions in fraudulent transactions blocked and a global crackdown on suspicious accounts and apps, Apple continues to lead the industry in mobile ecosystem security. As cyber threats grow more sophisticated, Apple’s commitment to staying ahead of attackers offers users a vital layer of protection.