London, October 2025 — British luxury automaker Jaguar Land Rover (JLR) has reportedly suffered an estimated ₹1.5 lakh crore (~£1.5 billion) revenue loss following a devastating cyber attack that disrupted both production and sales systems. The attack resulted in a nearly 25 percent drop in sales over a three-month period, including the shutdown in September.
According to JLR’s latest figures, total dealer sales for the three months ending September 2025 dropped to 66,165 vehicles, representing a decline of 21,138 units compared with the same period in 2024. With an average revenue of ₹72 lakh per vehicle, the company faces an estimated financial impact of ₹1.5 lakh crore.
Industry experts note that the incident not only carries significant economic implications but could also have long-term repercussions on brand reputation and customer trust.
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Production and Sales Disrupted by Cyber Attack
A JLR spokesperson stated that the cyber attack paralyzed production lines and digital sales platforms, preventing timely deliveries to dealers and disrupting customer orders. Analysts point out that for high-value luxury car manufacturers, digital infrastructure and network security are critical, and any failure can cause both direct financial losses and reputational damage.
Sales Data Analysis
Three-month sales (ending September 2025): 66,165 vehicles
Year-on-year change: 24% decline
Units lost compared to 2024: 21,138 vehicles
Average revenue per vehicle: ₹72 lakh
Estimated total financial loss: ₹1.5 lakh crore
Experts caution that this estimate accounts only for direct sales losses, while indirect impacts on distribution, logistics, and brand perception could magnify the overall effect.
JLR’s Response and Recovery Efforts
A company spokesperson said:
“We have a robust recovery plan in place and are working to restore services to our customers and dealers as quickly as possible. Our teams are focused on securing our networks and returning production to full capacity.”
JLR has reportedly implemented additional cybersecurity measures to prevent similar incidents in the future.
Implications for the Global Auto Industry
Industry analysts say the incident highlights the critical importance of cybersecurity and digital resilience for automakers. As luxury vehicle production increasingly relies on IoT-enabled production and digital supply chains, cyber attacks not only cause economic losses but also erode consumer confidence.
Dr. Rohit Mehra, an automotive industry analyst, noted:
“JLR’s loss is a warning that automakers must prioritize cybersecurity. With increasing digital dependence, any breach can have significant financial and reputational consequences.”
Conclusion:
JLR’s cyber attack demonstrates the vulnerability of digitally integrated supply chains in the global automotive sector. While the financial impact is substantial, the company’s rapid recovery efforts and enhanced cybersecurity protocols will be crucial in mitigating future risks and restoring dealer and customer confidence.
