The online sale of Mahaprasad from Jagannath Dham, Puri, has triggered fresh controversy after reports surfaced that Lord Jagannath’s khaja and nirmalya were being offered through a mobile application at inflated prices. The issue came to light when advertisements promoting Mahaprasad at rates as high as ₹1200 per kilogram were spotted on the app. In contrast, the same prasad is available locally in Puri at prices starting from ₹200 per kilogram.
Aam Aadmi Party lodges complaint
The Puri District unit of the Aam Aadmi Party (AAP) formally lodged a complaint at the Cyber Police Station, alleging that such
practices are fraudulent and deeply disrespectful to devotees’ faith. District president Sanjeev Mahanthy stated that exploiting religious sentiment for profit is both a betrayal of faith and a criminal act. He urged the Srimandir administration and the police to take strict measures to prevent the recurrence of such incidents.
Religious sentiments at stake
According to AAP, selling Mahaprasad online not only deceives devotees but also undermines the sanctity of the traditions associated with Lord Jagannath’s temple. The party warned that if no action is taken swiftly, it would launch a mass movement against those responsible. They demanded that the cyber police thoroughly investigate the matter, identify the sellers behind the app, and impose stringent legal penalties.
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Repeated controversies
This is not the first time that the issue of Mahaprasad being sold online has stirred debate. In recent years, similar controversies have surfaced, but the lack of strong enforcement has allowed the practice to continue. Religious organizations and devotees have repeatedly voiced concern that commercialization of sacred offerings risks eroding the cultural and spiritual
significance of Jagannath Dham’s centuries-old rituals.
Authorities are now expected to examine the online platform involved and take action against individuals or groups found guilty of profiting from Mahaprasad sales. The incident has once again raised important questions about safeguarding traditions while adapting to digital platforms.
