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The Municipal Corporation of Delhi has proposed an AI-based survey to improve advertising revenue and monitor outdoor assets.
How Will Technology Improve MCD’s Advertising Revenue?
The Municipal Corporation of Delhi (MCD) is preparing to modernise its outdoor advertising operations through artificial intelligence, Geographic Information System (GIS) mapping and digital monitoring. The initiative aims to improve revenue collection, identify underutilised advertising assets and strengthen transparency in the management of public advertising spaces.
Standing Committee Chairperson Satya Sharma said the Corporation has several sources of income, but their effective utilisation remains essential. Delhi has numerous hoardings, unipoles, kiosks, street furniture and other advertising structures. Creating a centralised digital record would allow officials to assess their condition, commercial value and revenue potential.
According to Sharma, technology could also help prevent revenue losses by improving oversight of existing assets. The proposed system would provide a more organised basis for managing advertising locations and determining their commercial use.
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What Does the 180-Day Pilot Project Involve?
A proposal for a 180-day pilot project has been prepared in collaboration with R3 Interactive Media Solutions Private Limited. Under the arrangement, the private agency would conduct surveys, geo-tagging and GIS-based mapping of advertising assets across the MCD area at its own expense.
Sharma said the project would involve no financial expenditure by the Corporation. The proposal has been submitted for approval through the Standing Committee, while suggestions from the MCD’s Law and Finance Departments have been incorporated into the draft memorandum of understanding.
The agency would undertake a 360-degree virtual survey, recording photographs, locations, dimensions, lighting arrangements and regulatory compliance details for individual advertising sites. The information would be compiled into a digital database supported by dashboards, heat maps and analytical reports.
How Will Artificial Intelligence Identify Advertising Potential?
A central component of the proposal is the agency’s AI-based Visual Load Index (VLI), designed to examine the number, visibility and concentration of advertisements along roads and in public spaces.
The system would identify advertising corridors with greater commercial potential while assessing locations affected by excessive advertising clutter. Its findings could help the Corporation determine where advertising structures should be rationalised or repositioned.
The analysis would also support the planning of auctions, valuation and tendering of advertising sites. By comparing mapped assets with registered advertising locations, officials would be able to identify potentially unauthorised structures and take action against regulatory violations.
What Safeguards Will Govern the Project?
Under the proposed agreement, all information collected during the survey would remain the property of the MCD. The private agency would not be permitted to share the data with third parties without written permission from the Corporation.
The agreement would remain valid for 180 days from signing. The MCD would retain the right to terminate it with 15 days’ notice if its terms were violated.
Sharma said the pilot would be evaluated before any decision on expanding the initiative to other zones or the entire municipal area. The proposed system is intended to improve accountability, strengthen advertising asset management and support more effective use of existing municipal resources.
The project remains subject to approval, with its wider implementation dependent on the findings of the proposed pilot.
