Seoul — Louis Vuitton Korea, a subsidiary of the French luxury giant LVMH, has reported a systems breach that exposed portions of customer information, including contact details, though financial data remained unaffected. The company made the disclosure on Friday, stating that it became aware of the unauthorized access earlier this week.
In an official statement, the South Korea unit acknowledged that “an unauthorized third party temporarily accessed our system resulting in the leak of some customer information.” The company did not disclose the number of affected customers or the precise nature of the compromised data beyond contact details.
The breach occurred in June 2025 and was identified on Wednesday, July 3. Louis Vuitton Korea said it has notified relevant government authorities and initiated a series of internal measures to contain the incident and enhance cybersecurity protocols.
Part of a Wider Pattern in South Korea’s Luxury Retail Sector
The incident adds to growing scrutiny over data security in the luxury retail sector in South Korea. The Personal Information Protection Commission (PIPC) is already conducting investigations into Christian Dior Couture and Tiffany, two other LVMH-owned brands, following earlier customer data leak disclosures made in May 2025.
The breaches across multiple brands under LVMH’s South Korean operations suggest a pattern that has prompted regulators to consider broader audits of how international luxury brands handle customer data locally.
Industry analysts note that the high net-worth clientele of luxury brands often makes such companies attractive targets for cybercriminals, and weak links in their digital infrastructure can result in severe reputational damage.
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Company Response and Regulatory Oversight
Following the breach, Louis Vuitton Korea said it has taken steps to contain the intrusion, fortify its system defenses, and mitigate further risks. While it has not yet offered identity protection or credit monitoring services to affected customers, the company emphasized its commitment to customer privacy and compliance with data protection regulations.
South Korea’s data protection authorities have grown increasingly vigilant in recent years, and the PIPC has been actively investigating corporate data leaks across sectors, especially in finance, e-commerce, and retail. Companies found to be non-compliant with personal data protection standards can face substantial fines and mandatory system overhauls.
This breach is expected to accelerate discussions around mandatory breach disclosures, improved incident response times, and more stringent data governance for foreign companies operating in South Korea.